How to Add MailChimp to Your Squarespace Website (Step-by-Step Guide)
Mixing email marketing and a great Squarespace website is an absolute game-changer when it comes to keeping visitors in the loop with your business. Integrating both Mailchimp and Squarespace can be achieved in the click of a button, and is a fantastic way to increase sales.
In this guide, I’ll walk you through the exact steps to connect MailChimp to your Squarespace site, to keep your visitors inside of your sales funnel.
Check out the video version:
Why Should I Integrate MailChimp with Squarespace?
Email marketing is a timeless method of marketing. You can keep your visitors in the loop with your business, provide value, and even offer special discounts to your subscribers. Mailchimp can offer the following:
✅ Capture leads on your website
✅ Keep all your subscribers in 1, organized place.
✅ Create multiple audiences and campaigns.
✅ Turn your visitors into sales through effective marketing.
Check out my video on adding a newsletter signup form here.
Step 1: Navigate to email signup settings
To begin, log in to your Squarespace website and follow these steps:
Open the Editor – Through the Squarespace portal.
Search “Email Sign Up” – By using the search bar in the top left of the editor.
Click “Email Sign Up Settings” –
Step 2: Connect MailChimp to Squarespace
We’re nearly there. Now that you’ve found the email signup settings, it’s time to connect MailChimp to your Squarespace website.
Click "Connect" – Asking Squarespace to connect Mailchimp’s Credentials
Log in to MailChimp – Sign up or login using your email, apple or google to save time.
Choose Your MailChimp Audience – Create or select and audience
Save Your Changes
Step 3: Customize Your Email Form
Take the time to customize and perfect your email form to increase conversions.
Edit Form Fields – Get the essentials (name, phone and email).
Change Button Text – Find the most effective CTA (join now).
Match Your Brand Style – Change your color, fonts ,and tone to match your brand.
Enable a Confirmation Message – Thank you!
Step 4: Test Your MailChimp Integration
Before launching your email form, test it by signing up with a test email. Just take yourself through the funnel yourself to see if everything looks aesthetically appealing and you receive the welcome email.
If everything looks good, then you are well on your way to increasing the amount of conversions from your website.
Final Thoughts
This is a fantastic way to increase the amount of conversions from your website. You will be amazed that after going through the trial and error of email marketing, the amount of our sales will be affected.
If you have any more questions, do not hesitate to get in contact with me through WhatsApp. If you would like me to take on a project for you, book a call here.
Thanks for reading!
