4 Proven Methods to Increase Conversions on Your Squarespace Website
Are you a business owner struggling to turn visitors into sales? Well you’re in luck. In fact, I have managed to help hundreds of my clients increase conversions with these simple methods I will be discussing in this short blog post.
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Let’s dive in! 🚀
1. BE QUICK! You Only Have 15 Seconds
Fun fact! Most users leave a website within just 15 seconds of being on your homepage. Meaning you do not have long at all to grab your visitor's attention and create a lasting impression. Ensure you are doing the following:
✅ A Clear Hero Section – Straight away without thinking about it your visitor should know who you are, what you do, and how you can provide them value.
✅ Stand out – Use large fonts to make key information stick in your user's minds.
✅ Strong Brand Identity – Make your colors, fonts, and tone consistent throughout your homepage.
💡 Example: If you provide video editing services, your hero section should read "Bespoke Video Editing Services" instead of a boring slogan such as "Bespoke editing".
2. Improve Your Squarespace Site Design
A poorly designed website is worse than no website. So if you are serious about creating a site, make sure to do it properly (or get someone else to).
Fixing a poorly designed Squarespace website
✅ Don’t overcomplicate it – Avoid unnecessary blocks and pieces of text or your site will just get cluttered and distract your visitors.
✅ Choose Colors That Match Your Brand – Maintain just 2 to 3 colors and no more (including images).
✅ Focus on Padding & Spacing – Ensure elements are aligned properly.
3. Is Your Website Mobile Friendly?
40% Of my website visitors are mobile users, and that is likely a similar statistic to yours. Ensure to optimize your Squarespace website for both desktop and mobile or you will simply just be losing visitors before they can even see what you offer.
Ensuring mobile responsiveness
✅ Test on both iPhone and Android
✅ Use Mobile-Optimized Fonts & Sizes – Check out this tutorial to learn how to change sizes, positions, and fonts on mobile only.
✅ Adjust Layout for different devices – Focus your website on smaller devices rather than larger ones (these devices suffer most).
4. Website Speed For SEO and Loading Times
Slow websites not only make your visitors click away before your website can even load, but this is fundamental for SEO. Search engines will not even consider ranking your Squarespace website if it does not have fast loading times.
Speeding up your website
✅ >250kb Images – Use this image compressor here to shrink image file sizes.
✅ Avoid heavy elements – Watch out for the number of videos and files you use and opt for links where possible..
✅ SEOSpace – Use this helpful plugin to see where you need to improve when it comes to loading times and SEO.
Final Thoughts
Implementing these 4 methods into your Squarespace website will start converting visitors into leads in no time. It’s vital to take everything on board to a T and expect it to take time (like everything does in business).
If you have any questions, feel free to contact me through my WhatsApp, and I will be happy to answer them.
Want me to take a project on for you, book a call to learn how I can help you.
Thanks for reading.
